If a company doesn’t want to market “Christmas” items, that’s fine. It’s when they market “holiday” items in its place that should be rebuked. No one has to make special “Christmas” merchandise, but making money on its coattails without acknowledging its existence - or worse, implying that its existence is offensive - is truly evil.
Mrs. Fields, by fearing to offend the radical left, may now keep her damned cookies!
Only time I’ve ever received a business gift with the word “Christmas” on it, was from a senior employee of an organization owned and run by a Jewish man. It made me smile.
Oh no! And they actually had great cookies!
How about a list of Mrs. Fields products so I can avoid them year round.
And I will proceed to ban Mrs. Fields from my Christmas list.
They call it “Spring Seeds”
That probably makes their year-end ad campaigns easier, too, since they don't have to custom-tailor the campaigns to any particular group, but let the individual interpret which holiday it is, according to their tastes.
Because, this time of year is filled with more than its share of genuine, joyous, heartwarming holidays with meaningful names that my friends and family love and recognize (e.g. Thanksgiving and Christmas), we regret that we will not be able share those holidays with Mrs. Fields products.
We see that Mrs. Fields is doing some celebrating of her own. However, we’re afraid there’s not a day of the year where we merely celebrate “Seasons,” unless it’s with umbrellas or swimsuits. Nor is there a day where we try to celebrate the “Holidays” all at once. We prefer to savor each of our holidays individually, the way we used to savor each flavor of Mrs. Fields Cookies.
We sincerely regret that Mrs. Fields decided not to celebrate Christmas this year with us. One of your customer service supervisors said you did so because you didnt want to offend anyone. How sad and ironic.
We hope that next year you will consider celebrating Christmas and Thanksgiving with us. If you do, then there’s hope we’ll see each other again.
Happy Thanksgiving, Merry Christmas, and Goodbye.
This had to be some long range planning on their part.
It would be interesting see, who she has contributed to politically.
This is even more stupid than the Dixie Chick Marketing Strategy where they only poed about 50% of their potential fans/customers.
Counting the C&E Christians, she is running the chance of poing way over 50% of her potential market.
Just spoke with someone in customer service at 800 number listed by the name of Alice. She says this posting is NOT TRUE and that their Christmas catalog comes out after Nov 1 when they finish with Halloween and they have quite an assortment of items for Christmas. Everyone else might want to check out and let the rest of us know.
Mrs. Fields has since sold her company, which is a market leader among fresh-baked cookie stores.
Remarried and now known as Mrs. Fields Rose, she sold her business and has been writing books in recent years
The truth is, she sold her “name” to Disney
I thought she sold her company to Hershey.
Debbi Fields (b. September 18, 1956) is the founder and current spokesperson of Mrs. Fields Cookies. Additionally, she has authored several cookbooks. She currently lives in Memphis, Tennessee with her husband, former Holiday Inn and Harrah’s CEO, Michael Rose.
February 27, 2003
FTC Receives Largest COPPA Civil Penalties to Date in Settlements with Mrs. Fields Cookies and Hershey Foods
FTC Alleges Companies’ Web Sites Violated Children’s Online Privacy Protection Act
Mrs. Fields Cookies and Hershey Foods Corporation have each agreed to settle Federal Trade Commission charges that their Web sites violated the Children’s Online Privacy Protection Act (COPPA) Rule by collecting personal information from children without first obtaining the proper parental consent. Mrs. Fields will pay civil penalties of $100,000 and Hershey will pay civil penalties of $85,000. The separate settlements bar the companies from violating the Rule in the future and represent the biggest COPPA penalties awarded to date.
“These settlements offer food for thought for anyone who operates a Web site that caters to kids,” said Howard Beales, Director of the FTC’s Bureau of Consumer Protection. “If your Web site collects personal information from children, comply with the law or face the consequences.”
Maybe you should check out their website!
I did and found the “Holly Berry Christmas Decorated Cookie Cake”, “the Twelve Days of Christmas Bundle”, and the “Twelve Days of Christmas Bundle”, plus the “Peace on Earth Box of Treats”.
What’s the problem?
Yes! In Mrs. Field’s effort not to insult anyone, she has insulted all those who hold Christmas sacred. I guess it is OK to insult Christians? No more chocolate chips from her, to be sure. I’ll take my dollars to another cookieteer or better yet, make them myself. Hope others agree.
I complained to Mrs. Fields and received this email today:
Thank you for your recent email. We would like to take this opportunity to ease any concerns you may have about a rumor that Mrs. Fields is banning Christmas items. Please rest assured that we have a complete line of Christmas and other seasonal items that will all be rolled out on November 1st, and we look forward to sharing them with you then.
Here are some facts we would like you to know:
1) We do have Christmas items, we have had them in the past, and we will have them in the future. The rumor that Mrs. Fields does not sell Christmas items is incorrect. A customer received incorrect details from our customer service center on our upcoming Christmas specific products last week, and we apologize for this miscommunication. The communications error has been addressed.
2) We offer our Christmas items in November and December of each year. During other times of the year, these items are not available to purchase as customers normally are not interested in buying them. In the month of October, we focus on our fall line-up.
3) If you wish to preview our upcoming Christmas gifts, we have made these items viewable early this year at www.MrsFields.com. The packaging materials for many of these items, which takes three to four months to manufacture and be transported, will not be at our bakery until November 1st, so you will see that many of the items are not available until that time for shipment.
Again, we apologize for this miscommunication. To express how much your interest in Mrs. Fields means to us, we would like to offer you a 10% discount on your next Mrs. Fields order so you can see the great items we offer firsthand. To receive your discount, simply order by December 1st and enter the code ******** at checkout on our website.
From the Mrs. Fields’ kitchen to yours, we hope to help to make your 2007 celebrations warmer, brighter and tastier.
Mrs. Fields Customer Service
I see Christmas all over their products at their online catalog: