Skip to comments.Lowe's Apologizes for 'Family Trees' in Christmas Catalog
Posted on 11/14/2007 4:30:26 AM PST by Man50D
An early skirmish in this year's "War on Christmas" ended on Tuesday when the nationwide home improvement chain Lowe's apologized for referring to Christmas trees in its holiday catalog as "family trees."
"That was a complete error," Maureen Rich, a spokeswoman for Lowe's Home Improvement Warehouse - which serves more than 13 million customers a week in its 1,400 stores across the nation - told Cybercast News Service. "Right now, we're extremely disappointed in this breakdown in our own creative process.
"We are apologizing to customers today for any confusion our holiday catalog created," Rich said. She explained that the full-color document is called a holiday catalog "because it encompasses all the holidays from October through January."
Rich's comments came in response to an "Action Alert" sent out earlier in the day by the Mississippi-based American Family Association. The e-mail stated: "In an effort to avoid the use of the term 'Christmas tree,' Lowe's [is] now calling them 'family trees.'"
"In their Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe's advertises hundreds of gift items, including scores of 'family trees,'" the message continued. "In fact, the word 'Christmas' only appears two times in the entire holiday catalog."
"Lowe's evidently did not want to offend any non-Christians; therefore, they replaced 'Christmas tree' with 'family tree,'" the AFA e-mail said. "Of course, if Christians are offended, that is evidently OK.
"An online search of Lowe's does reference some 'Christmas' items. In fact, a word search of their Web site gives the exact same number - 174 - of the word 'Christmas' as it does the word 'holiday,'" the missive added.
(Excerpt) Read more at cnsnews.com ...
Your backhanded apology is too little, too late. This family will not be buying their Christmas Tree or anything else from your company ever.
They are apologizing simply because they are taking heat. Scumbags. With all the alternatives available I will be doing NO Christmas shopping or any shopping at all through this Holiday season.
IOW, we're extremely disappointed in hiring a Berkeley grad to work on our national advertising campaign. I'd like to know who was responsible for choosing those words and puting them into the ads; at least where they went to college. It might explain something.
Nothing for the Hindus?!! Its an outrage!
Can I have an AMEN!
Lets not forget the "Holiday Tree" at Home Depot either. I actually called my buddy from HD the other day and asked him if he was getting a Holiday tree this year because thats what their selling at HD. We mocked them for a good ten minutes.
It ain't even Thanksgiving yet.
I'm so tired of PR spin. Can't one company simply say it straight out? "We really screwed up. Sorry".
The idea of a “family tree” instead of a Christmas tree is utterly ridiculous.
Can't Lowes just say "We went overboard in trying to be politically correct and we apologize. They will be referred to as Christmas trees from now on."
This would be a great time for ACE and Elliotts to start their Christmas campaign "Ace is the place for all your Christmas needs."
This passes for news. :/
They even screwed up the so-called apology.
What a pile Seattle has become. I watched my Hawks on Monday night and the crowd looked like a gay rights parade. Too bad for a once great city.
Ask a retailer what the significance of Thanksgiving is, and you'll most likely be told that it's the day before Black Friday.
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